The future power of our region will increasingly be linked to investment in creativity and entrepreneurship. We must understand that to compete for top talent and industry -perceptions matter. For our state to win in an increasingly competitive global market, creating a vibrant region that is an oasis for talent, innovation, connectivity and distinctiveness is fundamental to economic prosperity.

Every region in the United States has its own authentic uniqueness, its own DNA – its own “story”.  For the past five years a regional effort , the Metro Phoenix DNA Initiative, developed a platform and strategies that can be applied statewide to position Arizona on a global scale among top places to live well and do business successfully.  It is a blueprint for everyone within the state who is involved in creating a foundation for long-term economic prosperity.

The Arizona story can be different things to different people, but there are undeniable aspects that come together to make the state unique.  Arizona is an “Opportunity Oasis.”  The true story of Arizona is a place of abundant opportunity to get a fresh start and to take chances for a better life.  We are a place that enables thinkers and doers to use our open structure and meritocracy as an advantage to produce new ideas in science, technology, arts and culture.  These are assets that should be used to our benefit when telling the Arizona story to attract the thinkers, doers and creatives that will help us energize our movement towards a thriving state economy.

Whether you are currently involved in government, business, arts and culture or just someone who wants Arizona to prosper, you can become a part of the dynamic narrative that accelerates our future regional vitality through the process of applying these principles:

  • Be authentic in telling your story
  • Seek clarity in your objectives
  • Enable them to be achieved
  • Interact within your communities
  • Be a catalyst for new opportunities

Details on the Open Space format and convening question.

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